Rev Up Your Brand with Action

By Shelley Allen, Owner, On Point Promotions & Embroidery | February 2, 2021

I don’t know about you, but this year has gotten off to a great start for me. It’s not due to anything external: huge sales, wonderful political climate, great weather, fun vacation, etc. It’s all been due to a mind shift in myself, I’m just super excited about my goals with On Point Promotions, or my meds are starting to work. Whatever is the cause, I’m excited and realistically optimistic about this year.

Let Your Brand Show Through in Everything You Do

Last month I talked about staying on brand and brand consistency. What does this mean and how do you accomplish it through promos? In order to be able to do that you need know what your brand is and what message it should portray to the world for you. Let’s take On Point Promotions for example. Like I said last month, my internet presence wasn’t representing my brand well because it didn’t reflect the fun, not so serious side, that I bring to my brand. If I were to describe my brand, I would say I’m fun-loving, creative, yet serious and professional all at the same time.  I just hope that all my fun doesn’t outshine my expertise in the industry. I truly have a passion for what I do and the people I serve!

Let Promo Products Reflect Your Brand

Let’s get back to how do you show brand consistency through promos? Let’s use another example. I work with Reiling Teder & Schrier, an attorney’s office in Lafayette Indiana that specializes in business and real estate law. They work with many high profile clients so their brand needs to reflect one of quality and modern sophistication.

When I first started working with them, one of the first things we did was to find a pen that matched this image. We went with the Walton Select ballpoint pen because it speaks to the image they want to portray. This pen has become popular among their clients. They frequently hear that their clients don’t want to lose the pen because it is their favorite! This tells me that we found the perfect pen for them! I love helping my clients find the pen that perfectly represents their brand!

Another item we did for them that has the same modern sophisticated look was a selection of grill seasonings including Steak & Rib Rub, BBQ Seasoning, and Cajun Seasoning.  These were done as a giveaway for a local business expo and as a general giveaway after the event. All were very well received by everyone. This item shows you that you can do something different and even fun and still have your brand represented perfectly.

How well do your promos represent your brand? Give me a call if you need help to make your promos better fit your brand. 317-762-4309

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