Finding New Customers During COVID-19

by On Point Promotions | July 7, 2020

We're in the midst of a global pandemic, but your company still needs ways to survive and thrive. Believe it or not, finding new customers during COVID-19 doesn't have to be challenging. If you weren't thinking outside of the box before, the time to get creative is now.

The best way to surprise potential customers in unique ways is by using our US Postal Service. That's right; using promotional products in direct mail campaigns is the most effective way to reach out to new clients in this time of hardship. Not only will you launch critical brand recognition, but you may find new, lifelong customers.

Prospecting Sales Letter

The easiest, most basic way to begin a direct mail campaign is by writing a sales letter introducing your company. Adding a free gift with your sales letter guarantees possible customers will open your envelope to see what's inside.

Science proves that consumers remember brands that provide them with useful promotional products. Think of lightweight promotional goods that offer brand recognition while being valuable. Magnets with your company's logo are the perfect way to introduce yourself while prospecting. Having a magnet hanging in sight where everyone in the family sees it every day ensures that they'll remember who you are. You can go the extra mile and mail out personalized magnetic calendars, as well. It can be difficult to keep track of time during COVID-19, and potential clients will be grateful.

Envelope-Ready Promotional Items

Finding new customers during COVID-19 can be as easy as sending envelope-ready promotional items. These are small, lightweight products that are inexpensive, but make a huge impact. Stickers, car and window decals, and small sticky notepads are affordable and handy for potential customers. Plus, anyone using stickers or decals with your logo on it is helping promote your brand for you.

Another great idea for finding new customers during COVID-19 is mailing out microfiber cleaning cloths. A product like this microfiber quick dry & cooling towel in mesh pouch is extra impressive because it can be used as a face mask when you leave the house. They're lightweight, and they're useful in so many ways that anyone would be grateful to find this promotional product in their mailbox.

Door Drop Campaign

A door drop campaign is a direct mail marketing tool in which advertising letters or items are sent to every resident in a specific building or city block. It's a way to reach many potential customers in a cost-effective way. Add a promotional product to each direct mailing, and again, you ensure your mailer won't be instantly relegated to the junk mail heap.

In a door drop campaign, you want to include promotional items that everyone finds useful, no matter their age or career. Some items to consider are:

Notepads Stickers Carabiners Letter openers Key chains

Another great way to find new customers during COVID-19 is by mailing healthcare-related items like small spray pen hand sanitizers. Potential clients may be having a hard time finding or keeping enough hand sanitizer on hand, so offering a valuable gift like this all but guarantees a new customer. Not only will you gain a new customer, but it's likely they'll be so happy with your gift, they'll share your information on social media.

A little thoughtfulness to your direct mail campaign marketing items, and you'll be surprised at how much attention your company receives. Add a promotional product to your campaign launch, and you're sure to make a lasting impression.

Are you ready to enhance your brand awareness with a direct mail campaign? Call the On Point Promotions team at 317-762-4309 for expert advice on your branded promo products.

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