How to Keep Your Promotional Products On-Brand

By On Point Promotions & Embroidery | April 27, 2020

Promotional products are crucial for effective advertising, so it's important to choose the best products for exceptional results. You need to know and understand your audience and how to best integrate promotional marketing materials with your core values.

How can you make sure you're budgeting for the best promotional products? You want to make sure they're on-brand, and they make sense, or you're throwing money away. Here are the best ways to make sure you keep your promotional products on-brand for your business.

Know Your Audience

• Age?
• Gender?
• Occupation?

Be clear on who your audience is. If your targeted audience is young men and women who work in the field of technology, a perfect on-brand item would be something like tech accessories. Investing money in promotional campaigns without a target in mind guarantees that expensive promotional products will be left to collect dust in junk drawers and office desks.

Promotional products must be useful for your audience. This helps narrow down your options into a few specific categories.

Know Their Needs

• Career?
• Household?
• Location?

To further drill down this point, ask yourself what the targeted audience needs most. Did you know that more than 75% of consumers remember a brand that gave them a useful promotional product? Plus, a whopping 60% of consumers keep their useful promotional items for more than two years. If your choices are on-brand, the customer or potential client will always have your company's name in the back of their mind.

Offering useful items ensures that you are advertising to the consumer every day, and with every use of the product.

Your Core Values

Now, to make the final decisions, how does this audience and their needs connect to your business's core values? It's essential to keep your promotional products on-brand and of the highest quality. Shoddy products get thrown into the trash quickly, and it reflects poorly on your company.

You also want to make sure that the chosen products make sense when tying into your business. Some items work for every kind of business, such as pens, shirts, and bags with your logo. Everyone uses those things. On the other hand, offering pointless products provide inadequate visibility when promoting your brand.

Uniformity

Along with ensuring promo products are high-quality and have long-lasting staying power, you also want to make sure that there's uniformity in your customized selections. Use the same logo your business is known for and use the same brand colors across all products. Otherwise, a client may become confused, and they won't remember you for as long as you want them to. This Tradeshow Survival Kit is a great example of the perfect way to combine the best on-brand promotional products with high-visibility and uniformity to advertise your company.

Are you ready to see what we have prepared to keep your promotional products on-brand? Our experts are here to help. Call us today at 317-762-4309. We can't wait to hear from you.

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