Get Your Promotional Material Trending

By On Point Promotions & Embroidery | December 11, 2019

Is your marketing strategy current? Are you keeping up with the revolving door of promotional marketing changes?

Options for promotional items and gifts have vastly increased in the last few decades, thanks to the internet and technological advances. New categories have cropped up like fitness equipment and smartwatches. We're far beyond the mugs and koozies now.

Here are some things to think about the next time you audit your promotional marketing plan.

It's all about timing

The delivery of your promotional material is as important as the item itself. If you're going to a convention, for instance, keep the goodies in hand until you've had the opportunity to engage and interact with each potential customer that comes by your booth.

Taking a great giveaway item home along with the memory of meeting a new, friendly face will propel the customer's incentive to contact you afterward.

Is your promotional item tied to a specific goal? If your goal is to get 100 new customers, offer a unique gift that stands out from other businesses and that also ties directly into your marketing campaign. Do you want them to call you for a free quote? Offer customized cell phone accessories. Do you want them to think of you when it's raining? Provide umbrellas with your logo smashed across it.

Is it useful? There isn't much point in giving away cool gifts if they are going to end up in the bin before the potential customer walks away. By providing useful promotional items and giveaways, you will ensure brand recognition by the user, and the more they use the item, like a USB drive, the more recognizable you become to them and their friends or co-workers.

Free gifts = free advertising

When you give away awesome freebies, your reputation will swell on social media. When people get something of high quality for free, they love to talk about it, share their story, and show their pictures. And if it is new and unusual like these stainless steel reusable straws , you are gold! This kind of organic growth is worth thousands of dollars on its own.

Having a story go viral is one way to get "free" marketing to hundreds of thousands (if not millions) of internet users. High-quality freebies can be a launching board to internet stardom.

Creating a false obligation

When a potential customer gets something for free that isn't cheap and flimsy, they are more likely to buy extra products or services from that business. A high-quality promotional item creates a feeling of obligation within a potential customer without you having to give the hard sell to anyone.

You look generous Kindness is always appreciated and usually reciprocated. When your marketing strategy includes luxury promotional items, your business looks generous. Generosity will get lots of word-of-mouth marketing, turning one promotional item into a gift that keeps on giving like a stainless steel water bottle.

To recap:

• Is the promotional item high-quality?
• Does it align with your marketing campaign goals?
• Does it make sense based on your business product or services?
• How is your timing?
• Is this how you want your business to be advertised?

Once you can answer these questions without doubt, you've already got a solid game plan in mind. Congratulations!

If you want to talk more about what kind of promotional items we can make for you, call us today at317-762-4309. You can also check us out on our homepage here. We look forward to creating something special for you!