3 Ways to Use Promo Products More Effectively

by On Point Promotions | November 11, 2019

Good marketing requires careful thought. You can’t rely on just one tactic to build your brand and reach your ideal clients. But instead of trying to do everything at once, focus on one piece of the puzzle at a time. When you figure out the right strategies with your promo products, you’ll have a great complement to all of your other marketing efforts. These tips can help!

1. Build Your Brand from the Inside-Out

One reason why promo products don’t always make the impact you’d like is because companies forget to start branding their team members first. Starting with great embroidery for your uniforms or even casual wear, like a great fleece jacket, gets your logo out in the world in a real and memorable way.

Mastering your internal branding first gives you a good foundation for branching out to other promo products. An effective use of your investment needs to focus on your own presentation in the beginning. Once that’s established, you can start to look at pointing your marketing dollars in other directions.

2. Run the Numbers for a Good ROI

When you’re ready to consider your options for promo products to give away at client meetings or trade shows, it’s easily to feel overwhelmed. Working with a consultant can help you quickly narrow your options to only the best quality items. They’ll also work with you to find the right solution for your budget. For example, it may not make sense to put all of your promo product budget toward a seasonal item. Instead, devote a smaller portion of your budget to those golf tees for the tournament. Thinking through the entire year can help you figure out options to match different seasons—or a timeless promo product.

It’s also important to realize that a slightly higher investment might be a better call in the long run. Do your contacts really need another so-so pen? Putting a little more money toward a better manufacturer can help you have a more effective promo product that your customers, clients, and other colleagues will actually appreciate.

3. Give Special Attention to Top Clients

After you’ve effectively branded your own employees and have made a sound investment for your general promo products (for both seasonal events and year-round gifts), then it’s time to give special attention to your top clients. You can help strengthen your relationships by sharing a more impressive item. Giving them an “elite” promo product, like these copper vacuum tumblers, in-person can show them that you value their business and referrals.

What kind of promo products will be most effective for your industry and brand? Our expertise and creativity at On Point Promotions & Embroidery can help you decide on the perfect solutions for your marketing budget. There’s no sense in spending money on items that don’t work to boost your business. Send us a message on our contact page to learn more about our process. We’d be happy to collaborate with you on your effective promo products!