4 BIG Reasons Promo Products are a Good Marketing Investment

by On Point Promotions | June 29, 2019

When your business or organization wants to build brand recognition, you really can’t go wrong with some great promo products. Carefully selecting a few items that speak to your mission and your target market’s interests and needs will help you make a long-lasting impression.

4 Reasons to Use Promo Products

Your marketing strategy shouldn’t be reserved for just one avenue or direction. Building your brand happens in different steps. For budget both big and small, promo products can help get your sales numbers moving up and up. They are well worth the investment because they serve a handful of functions!

1. People like receiving them

As long as you put a little thought into what your promo products should be, you can practically guarantee that people will appreciate them. Guests as tradeshows, loyal customers, or supporters of your local nonprofit are always interested in practical items that remind them of a good time or great relationship. Promo products act as souvenirs to those connections.

2. Gifts capture your attention

A smart choice for your promo product is something that will be used and “on display” for the rest of the world to see. If you want to make a statement, why not give your clients a branded umbrella? They’ll be happy to use it when the weather turns, and other people on the street will notice your company name in an unexpected place. We all like receiving thoughtful gifts!

3. We lose business cards

Most of us are in the habit of passing out business cards, but this isn’t always the best technique for staying top of mind. It’s easy to have your name and contact information get lost in a pile. That’s why a useful promo product, like a logoed travel mug, can help you stand out from the crowd. Your contacts can either keep in at their desk or take it with them when they’re on the go.

4. They engage the senses

Perhaps the best reason to invest in promo products, though, is because it gives us a unique opportunity to engage with others. The physical, tangible nature of promotional items simply can’t be matched. Just think of a creative stress ball. It’s different than a phone call and it’s not as sales-oriented as a traditional ad.

Sorting through all your options for a smart, effective promo product can easily become overwhelming without someone on your side. Working with a marketing professional who specializes in partnering brands with their own items helps make the process go so much smoother. It also makes selecting your prom products more fun!

To start planning your next promo product design, send us a message on our contact page. We’ll work with you to develop just the right strategy for your brand, wherever it needs to go. Trade shows, company anniversaries, client appreciation and more can all benefit from a thoughtful promotional item.