More Tips for Selecting the Best Swag Items for Convention Marketing

by On Point Promotions | May 28, 2019

Are you thinking about investing in some swag items for your next marketing convention?

Swag bag items will generate high visibility for your brand, so it's essential to choose the right promotional items. These gifts are low-cost advertisements that penetrate the lives of users and increase brand recognition. If you aren't sure how to go about selecting the best promotional items, we've got some tips for you on selecting the right swag (and staying away from the wrong swag!)

No Heavy Items

Make sure your selected swag items aren't heavy or unwieldy. No one wants to walk around a convention carrying weighty or awkwardly shaped items. Skip the paperweights and umbrellas. Typically, visitors will either take heavy things straight to their car or a hotel room, reducing the visibility of your promotional item. They may even try to skip your booth altogether to avoid the unnecessary hassle. Choose gifts that are easy to carry.

Shelf Life

Consider the shelf life of your swag items. Ensure that they are high quality, or they may end up directly in the bin which means losing a lot of money. The longer a promotional product is maintained, the more impressions your company has a chance to make. The swag items with most extended useful life will keep its users remembering the brand for years to come.

Think of durable products, that do not wear out or deteriorate easily, because you will get more visibility and thus increase sales. Gone are the days of promotional gifts that aren't useful. Bet on swag that can be used to meet specific needs.

Durability

Have you ever received a promotional gift that has been forgotten in your junk drawer and that you never even used? This is precisely what you want to avoid. Premium quality gifts will net your business better results. One of the main reasons consumers keep promotional gifts is because they find them useful.

Consequently, it would be best if you opted for a promotional item that will not sit in a junk drawer or risk being tossed in the trash. Think of daily use items like electronics, clothing, and premium pens. Other swag items to consider are practical ones such as keychains or canvas bags.

Shareability

The best swag gifts are ones you can share. There are many promotional objects designed for the user to share with others from office items, such as pens, or useful tools, such as flashlights. If the user shares the promotional gift with other people, it is expanding your advertising reach exponentially.

Including swag gifts for convention marketing campaigns is a benefit for your company. Useful, high-quality items will help your brand obtain greater visibility to gain customers or retain existing ones.

At On Point Promotions and Embroidery, we offer a multitude of products that your customers can take advantage of every day: calendars, wall clocks, travel bags, electronics and accessories, and more. Our wide variety of perfect swag bag items make advertising a breeze. Call us today at 317-762-4309, and we can discuss which solutions might work best for your advertising needs.