Tips for Choosing a Great Company Swag Bag Item

by On Point Promotions | January 18, 2019

There’s a lot of excitement surrounding any big corporate or industry event. Everyone wants to make sure their brand stands out from the crowd, and great promotional products can help. Understanding the basic principles surrounding good promo product choices can give your company the edge you are seeking.

1. Stick to the Event’s Theme

We know the benefits of sticking to a theme with our brand guidelines. It’s always good to follow similar color schemes and consistent logos across all of our marketing. The same rule applies to your swag bag event itself.

For example, if you’re attending an event that’s focused on problem solving, why not get a little creative with your offering. These building block stress relievers can be a good fit for all types of events, whether for an engineering conference or for your local school system. Most of us love to have items like stress relievers on our desk while we’re on a scheduled conference call. Some say that just fiddling with something allows us to concentrate better when talking or listening. Putting your brand on something this practical can be a smart way to stay top of mind.

2. Offer Something for Family Fun

Just because your event is focused on professionals doesn’t mean you have to stick to an office or business theme. There are plenty of reasons to think outside of the box and go with a promotional item that has a little more whimsy – or a lot more fun!

If you can find a promo product that has a wide appeal for everyone in the family, you’re working to increase your brand presence with more than one touch-point. Items that are fun for kids are a great reminder for parents, too. They’ll see your logo and think of you whenever their kids are being entertained. That’s why we like these light up brand ice cubes. They add a fun touch to any drink, and they come in lots of colors to complement your logo.

3. Use Products with a Purpose

The other thing to always keep in mind is to invest in products that serve multiple functions. We often see pens and notepads in swag bags because we use these items every day. But we are asked a lot of times how else a business can give attendees a piece that really stands out.

Companies that want to share something more than just a pamphlet with the event’s guests can often find solutions with a branded swivel USB flash drive. These products are fun because you can use them as a dual-promo. You can load a company presentation or details on your products and services on the flash drive before the event. Then your contacts can review the content on their own. Since this is a practical tool, you can bet they’ll keep it to use for their own files later on as well!

Need Swag? On Point Can Help!

Because every event and company is unique, it helps to have a marketing expert help with your promotional product selection. You want your investment to go far. That’s where our understanding of swag bags can help.

Here at On Point Promotions and Embroidery, we work with all types of clients across all sorts of industries as they select the perfect promo item for their upcoming swag bag event. When you’re getting overwhelmed by all of your options, let our creative eye guide the process. We can work together to find a great solution to fit your brand—and the event.

Visit our contact page to take the next step. We look forward to hearing from you!