The 3 Keys to Amazing Branding Swag
by On Point Promotions | June 17, 2018
Most of us understand that effective branding has to match our business. But how do you know what direction to take when thinking about your branding swag? Here at On Point Promotions & Embroidery, we tend to look at three different categories. Find the theme that’s right for your business—or try to utilize all of them at once! Either way, the end result is sure to make a great impression.
Create a Quality Experience—with Professionalism
Whether you’re planning an upcoming industry conference or just trying to raise the bar on your company’s neighborhood competition, a polished presentation is key. Employees and conference attendees alike can always benefit from a thoughtful and practical branding swag.
Want to enhance your customer’s shopping experience? Great name badges are a smart way to enhance the overall vibe at your storefront because (like embroidered uniforms) your long-term employees will use these items every single day. You can also include a durable and custom name badge for the guests at your industry’s upcoming conference. Attendees will be all for ditching the name-tag stickers for these sleek gold frame name badges!
Offer the Best Value—for the Whole Family
If your company is all about serving families and keeping costs low, then you’re probably interested in finding branding swag that’s budget-friendly, too. Fortunately, there are plenty of promotional products that look great without breaking the bank.
Companies that serve kids, families, and pet-owners love finding marketing items that are fun, affordable, and easy to brand. These 9-inch disc flyers are great for daycare centers, pet boarding companies, family doctor offices, and so much more! Since you can add just about any logo or business name to the front of these toy flyers, you can market your company any sunny day. Your customers will definitely enjoy the weather outside with your thoughtful promo gift.
Build Lasting Relationships—with Personality
Local brands love to showcase their personality in all of their marketing efforts. So, if you’re a small business looking to make a big impact, don’t be shy about choosing branding swag that’s got a lot of character. Any pieces that you love will probably speak to the hearts of your loyal customers, too!
Whether you’re a local lawn care company or the hot local coffee shop, you’ve still got to put some of your marketing dollars into great branding swag. Wouldn’t you love to grab a coffee cup stress reliever from your go-to venue? Having some of these cute (but practical!) items on your desk not only is a nice reminder to “keep calm” during a long day, but that you’ve always get a warm welcome at your favorite coffee spot. This is the kind of smart marketing that builds lasting relationships.
Get On Point with Your Branding Swag!
Consistently working with a professional in the promo products biz means that you’ll have a partner who knows how to immediately spot trends and items that would work great with your brand. In that sense, you can think of On Point as your own personal marketing shopper!
To get started on finding the right marketing theme and items for your own unique industry, just send us a message or call (317) 762-4309. We love brainstorming with our clients to find the perfect solution to your branding needs. Together, we’ll find the practical (yet fun) solutions to make your items memorable—and profitable—for your business.