How to Use Creativity and Promotional Products to Surprise and Delight
by On Point Promotions | July 19, 2018
According to Seth Godin, “Marketing that works is marketing that people choose to notice.”
Promotional products are a great way to “make people choose to notice.” At least they are when the product is something that stands out and isn’t just tossed in the back of a drawer or in the circular file.
The reason for the product is the primary consideration. And those reasons vary and could include:
- Running a motivational campaign for employees, and you want great prizes and rewards.
- Wanting to thank special clients for their continued loyalty to your business.
- Seeking new clients or potential customers.
- Desiring greater recognition in your community.
To us here at On Point Promotions & Embroidery, we specialize in finding the promotional products that meet three criteria for our clients:
- Stand out from the crowd.
- Provide a useful or practical application.
- Remain consistent with your branding and business message.
This is important because no matter what the goal of using promotional products. Let’s be honest, every business owner wants to make the greatest impact and get the biggest bang for their buck. To that end, let’s take a closer look into each of those three intentions.
Stand out from the crowd
From a “Hey, look at that!” to a simple “Wow!”, when your product or swag is unique it is surprising. Everyone loves surprises – and remembers them. Ask anyone who attends lots of conferences and trade shows what the most memorable promo item they ever got was and you might be surprised. Chances are it attracted their attention and surprised them.
Bear in mind that it might not be a piece of swag or something they picked up off a table. It might be a part of the booth display itself. How about a selfie frame where attendees can get everyone in the shot?
Provide a useful or practical application
Do you know why pens, calendars, and can cozies are still popular? People use them, that’s why. When a product is carried in their pocket or bag and is used often such as electronic devices or mobile accessories, not only does the product come out of the bag, so does your business name, logo, and contact information. Close at hand and always right there when needed.
Let’s go back to the popular calendar. There are so many varieties and types available and they are all working for you 365 days out of the year, 24 hours every day. What billboard or coupon in a flyer can do that for you?
These can also be items that meet an immediate need, like fleece blankets or stadium bags or seats for fall sporting events. These kinds of products also work great in theme-based baskets for raffles. Tickets to a sporting event with drinks, a blanket, snacks all stuffed in a clear tote bag makes a great auction donation for any business.
Remain consistent with your branding and business message
Perhaps you should consider a promotional item that go right along with your business and brand. A landscaper who gives away branded garden gloves or garden tools or even packets of seeds to “grow their business” will be remembered. Or how about a plumber who gives his customers a drain cleaner? It might not sound glamorous, but when your name is right there when it’s needed, there is a customer on the phone!
Consider being “that” business who gives away an auto safety emergency tool or an emergency tool set because you want to “keep our customers safe!” Or consider a screwdriver kit to “keep everything working right!” Be the company who is considered the one that always has their customer’s back in any situation.
You want your customers and potential customers to always choose to notice you. Great promotional products for a thanks, an incentive, or a helping hand work hard for you. Contact Shelley, your product marketing professional at On Point Promotions today at 317-762-4309. We can work up something special to keep you in front of the eyeballs you want to notice you.