The Do’s and Don’ts of Using Promo Products
by On Point Promotions | May 16, 2018
Your company might have a great logo, but you’ve got to be careful about how you use it—especially with your promo items. Don’t let your marketing budget go to waste on a bad investment. Not all promotional products are created equal, but you can follow our list of Do’s and Don’ts. These practices will definitely help you make the most of your new promo swag!
1. DO—Keep your audience in mind.
It’s always a good idea to be thoughtful with your gifts. Just because you like a certain product doesn’t mean that your customers or clients will feel the same way. A pediatric dentist, for example, may want to use promotional items that are more kid-friendly. Giving away insulated mugs with your logo can be a great way to stay top-of-mind for young families that live close to your office. These items are nice because they have a smaller size that’s good for children.
2. DO—Give logoed clothes to employees.
Your customers may not be too keen on wearing your company’s logo. Instead, give your employees apparel that’s branded to your business. Having a formal uniform is great for service professionals making house calls. Of course, you can always use branded apparel for employee appreciation gifts, too. These company jackets come in lots of colors. Why not treat your team to a new fleece with an embroidered logo?
3. DO—Find multiple promotional items.
The best promo items for your business might change from season to season, so remember to plan accordingly. Passing out branded umbrellas can be great during the spring golf fundraiser, but you’ll want to have other items to pass out at the end of the year for winter. Make sure your budget can accommodate a variety of promotional products. Otherwise, all of your marketing dollars will be stuck in one basket!
4. DON’T—Use mismatched branding.
Maintaining consistency is of the utmost importance when it comes to building your brand. Don’t let your logo or font get mismatched. The details on your promotional items should look the same as what you use for your website and other print pieces. Using different colors (or worse—blurry logo images) won’t show your company in its best light. Review all of your product closely to make sure they all look right.
5. DON’T—Ignore new connections.
You can make the most of trade show events by offering certain promotional products in exchange for something in return. Consider investing in a more “luxury” giveaway item to attract more attention. These eco-friendly flash drives are especially popular, and make for a great “reward” for people who sign up for your newsletter or follow your company on social media after visiting your trade show booth.
6. DON’T—Fly solo with marketing.
Whatever you do, don’t struggle with promotional items all on your own! We’ve been in the industry for years, so we have the experience to know what does (and doesn’t) work for different businesses and events. Work with On Point Promotions to get premium, quality products—as well as the insider knowledge on how to use them effectively! Together, we’ll customize the best items to promote your brand in an engaging way with good ROI.