Are You Ready to Refresh Your Brand for the New Year?
by On Point Promotions | Nov 11, 2017
The New Year always brings lots of new ideas and energy to small businesses. It’s a breath of fresh air and a great time to refresh your brand! A brand refresh is good for employee morale, existing customers, and may help attract new customers and clients, too.
A brand refresh doesn’t always have to be huge changes. But it could include varying degrees of modifications in all sorts of areas:
- Color
- Logo
- Style
- Message
- New products
- Website update
- Social media implementation
Be sure to include plans for uniform updates, too, especially if you are adding in or changing brand colors. Staying consistent with your brand throughout the company is always a basic foundation, so you will want your employees to reflect any changes.
Regularly refresh employee apparel – even if the brand is staying the same
That being said, even if you aren’t doing a brand refresh and changing styles and colors, you will want to take a look at the CONDITION of your employee’s work wear. Is it looking tired? If so, it’s probably time to place a new order and getting everyone’s appearance looking crisp, clean and tidy in the New Year.
As well as tying in with the New Year, employers should consider putting work wear review on the calendar every 6 months or quarter. Uniforms are worn by hard working people, so they take a beating. That being said, you want your employees to represent the business with a clean, neat and tidy appearance.
One of the ways that employers keep employee apparel looking good is providing shirts, pants, jackets and all in styles and fabrics that will be comfortable as the temperatures change with the seasons.
There is variety and quality available in branded apparel for employees
For summer wear, On Point offers casual wear in the form of t-shirts, golf shirts, and even shorts. Keeping employees comfortable in warm temperatures indoors and outdoors keeps them productive.
When it comes to fall and winter, we have flannel and fleece apparel that not only looks 
good, but keeps the chills away. Not just for employees, On Point Promotions and Embroidery can help you provide toasty warmth with hats, ear warmers, gloves, scarves, jackets, and coats all complete with your business branding embroidered to match your colors, design, and logo.
The best, and most welcome, part for employers is that the suppliers providing the apparel are vetted for quality and value by On Point. You will get the best product available for the budget you have. We make sure of it.
It’s important for business that you keep your brand fresh and up-to-date. It’s important for your employees that they have apparel that is fresh, comfortable and good-looking. Contact On Point Promotions for all the branded apparel needs for your business. It’s a great way for you and your employees to step into the New Year – crisp, colorful, and looking good!