3 Rules for Choosing Your Next Branded Promo Items

by On Point Promotions | March 6, 2018 | Blog

Selecting the perfect branded promo item can feel like an impossible task for any business owner or marketing manager. You want your next trade show event or other marketing initiative to be a hit, but how do you know if your premiums are right for your brand? Following these tips can help you make a sound, long-term investment.

1. Choose a Premium that is Thoughtful and Practical

As you shop around for the best promotional items, you must remember this rule: The products are not for you—they’re for your customers! While you’ll still want to make sure your final premium gets your “seal of approval,” choose something your audience would actually use.

This might vary depending on whether you’re getting in touch with a prospect or a current customer, too. If your company primarily serves homeowners, for example, you might do better giving something that relates to their family, instead of a practical office item. These branded promo beach towels are a great way to get people’s attention, and families will love using them as they head to the pool in the summer or take a fun trip to the lake or beach.

2. Select a Marketing Item that is Used Repeatedly

In addition to utility, you also want to give your clients marketing items that will be used regularly. Pens and notepads are great, but to really stand out from the crowd, consider following a tech-friendly theme.

Staying top-of-mind is easy when you put your brand in plain sight. The latest cell phone accessories are a smart balance for a thoughtful, high-use promotional item. There are a variety cell phone chargers and sleeves to choose from, but we especially like microfiber cloths. These handy items are sure to get repeated use! A solid color for your microfiber cloth helps keep costs down, giving you a great ROI for brand awareness.

3. Use a Branded Promo with Direct Marketing

Lastly, it helps if you can work your promos into a current (or upcoming) marketing campaign. You don’t have to wait for the next trade show to get in touch with new customers! Let your audience know you appreciate them by offering a choice item as part of your seasonal sales event, company rebrand, anniversary, or other marketing engagement.

Newsletters and other direct marketing campaigns get more exciting when you add in a special gift. You can even let your customers choose the item they want most. That way, you won’t be wasting money on promos. People will naturally pick what they’ll use, which makes your offer feel even more personalized.





Someone who loves outdoor activities could select your carabiner and paracord keychain, while the next person can grab your metal ring cell phone holder. If both have your brand on display, it’s a win-win for everyone! Branded premiums are an easy way to motivate your prospects to pick up the phone or “act now” to get that bonus gift.

Find a Good Vendor—that’s On Point!

It’s easier to sort through your branded promo options when you have an expert on your side. Think outside of the box by teaming up with a premiums pro. On Point Promotions and Embroidery can be your one-stop shop for great pieces to enhance your brand and customer base. Together, we’ll find the perfect items for your upcoming sales goals!

To get started, give On Point a call at 317-762-4309. We’d be more than happy to talk with you about your options. When it comes to promos, the possibilities are endless, but we’ll help you find the items that will really knock it out of the park.