The Easiest and Most Effective Marketing Strategy for Small Business

by On Point Promotions | Feb 15, 2018

Do you remember when computers were still considered “new” and email was just starting to go mainstream? Remember the thrill you felt, that little zing of electricity that ran through your body when you heard, “You’ve got mail!” through the computer speakers?

Yes, go ahead, admit it, you ran to the computer just to see who sent you a message. It WAS exciting this new way of communicating.

So fast forward to today.

Now you groan at that little number, often in the thousands, that sits above the email icon on your computer or phone. You know there are way more emails than you will ever open. A lot of them go the way of the old-time junk mail – discarded without ever being opened.

In addition, you still pluck the envelopes out of your old-fashioned mailbox and probably groan about the bills (if you still get paper bills) and junk mail. How often do you get an envelope or note from someone? And, if that day does arrive, how does it make you feel? Of course, if they are handwritten notes and addressed to you, you open it. Is it that electric zing you feel, or a warm feeling that someone took the time to send you a card or note?

What does that tell you?

That opportunity is connecting and communicating with your existing and future clients through handwritten notes and cards – BRANDED notes and cards. Here at On Point Promotions we know the options are endless when it comes to including new products, services, or other bits of information about your business on the inside. Make sure that the information you include is evergreen so that the cards are evergreen, meaning they will last for a long time and be used in every season and point in the year. Leave one section blank to write a personal note. Think of the reasons you can send them:

Congratulate someone on an achievement, award, or success Birthdays, personal or professional anniversaries Recognize a promotion or election to professional leadership role Thank you – for their loyalty and business, for a referral, or helping you in some way In sympathy or condolence Invite someone to an event, or to meet for coffee and a chat Send someone a clipping or article you know would interest them Encourage someone going through a challenging period

Keep your correspondence positive and upbeat. Let the recipient know, with handwritten notes, that you were thinking specifically of them when you saw, heard, or read something and wanted to share it with them.

We all have those moments when we stop and think we should connect with someone. But, at least for me, those moments are when I stop moving and that is usually either very late at night or very early in the morning – neither of which are good times to make a call. But those would be good times to pull out a pen and a few of your own branded cards to send a note to them. Virtual communications just don’t have the same meaning as handwritten, personal touches.

It doesn’t take long to create handwritten notes; three or four sentences and their mailing address is probably in your contacts list on your phone. Be productive and take advantage of some of these times when you could squeeze in a note or two:

• With the first cup of coffee in the morning
• At lunchtime
• Between appointments
• Waiting for someone, somewhere (and yes, that could be waiting for your child’s soccer practice to end)
• When you clean up your desk at the end of the day
• While watching TV (what small business owner does that?)
• Instead of surfing social media

There are always tiny snatches of time you can capture for note-writing and if you keep a stash of cards in your planner or notebook, you will have what you need right at hand.

Branded cards keep your business top of mind because not only is the message appreciated, so is the contact and other information you include on the card. At On Point Promotions & Embroidery we are always on top of great ways to efficiently and effectively help you operate and market your business. Branded greeting cards used with handwritten notes are one product that helps you do two things at once:

Keep communication lines open and flowing, and Keep your business brand in front of customers and prospects.

Branded greeting cards can be customized to suit your business, products, and services. And here at On Point Promotions, we can help you get exactly what you want and need. Call us today at 317-762-4309. Let’s get those lines of communication open and working for you!