3 Ways to Make Promotional Apparel Work Hard For Your Business
by On Point Promotions | Oct 3, 2017
Here at On Point Promotions & Embroidery we find that there is a misunderstanding among business people when it comes to what people think when they think "promotional products" and "apparel." Branded apparel is much, much more!
The first thing that comes to mind are t-shirts that are used as give-aways or for a particular gathering or event. Yes, we can provide those kind of products for you, quickly and in a very cost-effective way.
However, we want it known what we really do to provide apparel for small – and large – businesses and organizations. We call them all collectively, wearables. Actually, there are several things we do:
Employee Work Apparel – It's a good branding and marketing strategy to provide quality uniforms for your employees. Not only do branded uniforms provide a consistent appearance for your workers and business, uniforms emblazoned with your company name, logo, and more keeps your name in the marketplace. Employee apparel can consist of many pieces:
- Shirts – button-down dress shirts, polos, t-shirts, and more
- Pants – workpants, sweatpants and fleeces
- Sweaters – office appropriate
- Jackets – fleece and lined
- Coats – variety of styles and colors
- Hats, scarves, and gloves
- Also aprons and safety vests
On Point can provide you with quality work wear customized with printed or embroidered branding. When you provide clothing, you can ensure that employees always look professional, crisp, and appropriate.
Employee Gift Apparel – You might be surprised at how employees feel when they receive recognition, including gifts of branded jackets, hats, shirts, or sweaters. For instance, after a year of service you might recognize the employee in the company and present them with a dress shirt or sweater of a certain color. Perhaps the standard issue is blue shirts, the one-year anniversary might be marked with a different style or color. Additional ideas include sweaters or jackets of certain styles or colors that have a distinctive embroidered logo.
Employee gift apparel can be used in more ways than just this one example. For instance, consider gift apparel for:
- Reaching a goal
- Special promotions
- Service events
- Anniversaries
- Employee promotion (different styles for different department, positions)
If you have an idea for how you want to use employee gift apparel, On Point Promotions & Embroidery can help you make it happen.
Client Gift Apparel – Gift apparel for clients or prospects does not have to have that "free give-away" appearance. On Point Promotions & Embroidery has suppliers that provide quality apparel that will be a welcome gift. A stylish jacket with your logo and name embroidered over the heart can become one of your best marketing tools when donned by a happy customer. On Point will be happy to help you create a gift apparel program that makes giving easy. When loyal customers are awarded with a specific piece of apparel at certain points in the relationship, they are surprised and appreciate the thought and you have built good relations.
There is never a better time than right now to explore the possibilities of using marketing, branding, and apparel to make employees and customers happy – and to keep your company out and active in the market. There are always employee anniversaries coming up, holidays approaching and other reasons to recognize the people who are important to your success. Everyone wears clothes … to work, to play, and to feel good. Contact On Point at 317-762-4309 and let's create a plan to make apparel work for you.