Use Promotional Products to Connect Customer Retention and Customer Appreciation

by On Point Promotions | Jan 23, 2017

Would you believe me if I suggested that there is a fine line between customer retention and customer appreciation? If there is one thing from my experience in the promotional products industry that I could share with business owners, it would be that promotional products can be the thread that weaves referrals, customer loyalty, and repeat business into a successful business.

In other words, you can manage two different aspects of customer relations with one single element – promotions that matter.

Here are a few stats from several different studies that might make things a little clearer for you:

• 1% of those surveyed reported having a more favorable impression of the advertiser after receiving an item.
• 22% of participants surveyed kept the promotional product that they had received for at least six months.
• Sales people who gave promotional gifts to their customers received 22% more referrals than sales people who did not use promotional products.
• Of 71% of respondents reporting they had received a promotional product in the last 12 months, 33.7% of them had the item on their person – a coveted location for advertising.

So here is where the efficiency for business owners is: you can combine customer appreciation with your promotional efforts. As you can see from the stats above, quality promotional products make a difference.

Some might have the idea that promotional products are cheesy bobbles that are fun for a moment and then get tossed. You know, things like Frisbees, tops, and water bottles. However, that's not all that is available, and affordable, today. You can customize a wide variety of apparel and other useful items from kitchen to desk to personal bags.

The holidays are a time when gifts of candies, nuts, and sweets are everywhere. Many love the traditional treats, and look forward to receiving them. On the other hand, when the edibles are gone, so is your marketing and advertising leverage. The more useful and durable the item, the greater chance that your logo and name will be in front of your clients for a long time to come. So if you are looking for customer and employee appreciation gifts, contact us to see what kind of products fit your recipients needs and your budget.

While we know On Point Promotions and Embroidery can provide you with whatever holiday and appreciation gifts you have in mind, we want to be sure you are making an informed decision that will serve you well now and in the future.